Communications Primer: Meet the News Directors and Learn How to Tell Your Story

View archived LIVE STREAM  from Wednesday, September 20 from 10:30 a.m. to 1:30 p.m. ET


Program Agenda

Program Description:

Do you know what to do when the media comes to your door? Attendees will learn insights from local news directors on what types of stories are most news worthy and the kinds of information news sources typically seek. Professionals in the Communications field will share insights which can be used by those who work in many organizational capacities such as marketing, communications, development and leadership.

Attendees will learn what it means to effectively tell the story of an individual or organization.  Attendees will learn how to communicate of the organization’s core values, vision, mission, and ethical behaviors to others effectively. Attendees will learn about the essential elements in telling the story of their own organization in ways that are most effective, engaging and informative to others. Attendees will hear from an experienced panel of communications professionals as they discuss relevant issues to today’s news and communications environment.



Eugene Sonn, Audio News Director, WHYY



Kevin Feeley, President, Bellevue Communications



Mike Neilon, Vice President of Communications, Bellevue Communications


Maryann Vaughn, Assistant News Director, Fox 29

Anzio Williams, NBC10 and Telemundo62, Vice President

Phil Heron, Delaware County Daily Times Executive Editor


Pete Peterson, Vice President, Bellevue Communications Group


Alex Styer, Account Executive, Bellevue Communications Group

Steve McKenzie, Managing Editor, CBS3 Eyewitness News

Steve Butler, Director of News and Programming, KYW Newsradio