Webinar: Earning News Coverage Amid Social Distancing for Small Businesses and Non-Profits – May 8, 2020

Career and Job Success Workshops


Date: Friday, May 8, 2020

Time: 10:00 am to 11:00 am

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Attracting News Coverage Amid COVID-19 to Build Brand Awareness


With the current stay-at-home restrictions, more people than ever are tuning in to local news stations, cable news networks, online newspapers, and social media. The increases in viewership and readership represents a significant opportunity for small businesses and non-profits to raise awareness about their products, services, and community-based initiatives.

However, the way in which media outlets are covering the news has changed drastically during the COVID-19 pandemic. Companies and non-profits that can do effective storytelling while respecting social distancing are finding great success in this new world. This program will provide small business owners non-profit executives, and communicators with practical tips on how to formulate a media strategy that can attract the attention of reporters and newsrooms.


Kevin Feeley, President, Bellevue Communications Group
Kevin has more than 27 years of experience in journalism, law, and government, specializing in issue management, crisis communications, and press relations. From 1992 to 2000, Kevin served as Deputy Mayor for Communications for Mayor Edward G. Rendell. In that capacity, he helped to shape press coverage for the Rendell Administration, serving as the Mayor’s spokesman and developing working relationships with reporters and editors at every major media outlet in the Philadelphia region. In addition, Kevin worked on the front lines of municipal government, spearheading the Administration’s efforts on issues and projects in a wide variety of areas, including housing, environmental safety, Internet access, and graffiti removal. He is a graduate of the University of Pennsylvania and Temple University Law School.

Mike Neilon Vice President of Media Relations, Bellevue Communications Group
Mike Neilon is a seasoned broadcast journalist and news decision-maker with decades of experience behind-the- scenes at “6ABC Action News” who joined Bellevue Communications as Vice President of Media Relations in January 2017. In this role, Mike is responsible for guiding the firm’s messaging efforts across all clients to produce newsworthy story placements throughout the Greater Philadelphia region. Before joining Bellevue Communications, Neilon spent nearly 20 years with local ABC affiliate WPVI-TV, as planning editor for “6abc Action News.” Neilon graduated from Ithaca College with a bachelor’s degree in Television and Radio Journalism.

Pete Peterson, Vice President, Bellevue Communications Group
Pete Peterson has more than 25 years of experience in the public relations field and works with a wide range of clients on crisis communications, public policy initiatives, advocacy, marketing, social media, and press relations. Pete has an extensive knowledge of the Pennsylvania and New Jersey media landscape, an in-depth understanding of public policy issues, and the ability to simplify and boil down complex issues to basic messages that resonate with target audiences. Having previously worked on Capitol Hill as a press secretary for a Member of Congress for five years and as a campaign spokesperson for a number of elected officials, Pete possesses in-depth knowledge of a wide range of public policy issues and understands how to effectively coordinate communications plans with key stakeholders. Pete holds dual degrees in Communications and Political Science from the University of Pennsylvania and was named by PoliticsPA as one of Pennsylvania’s “Top Political Operatives.”

London Faust, Digital Media Manager & Account Executive, Bellevue Communications Group
As Account Executive and Digital Media Manager, London helps to lead social media and digital media efforts for Bellevue’s clients. Her responsibilities include media relations, social media strategy and account management, digital marketing, and online content creation. As an active member of the Philadelphia Public Relations Association, London currently hold the position of President-Elect and will serve as president for the 2020-2021 programming year. London Faust joined Bellevue Communications in September 2014, having previously spent time with the company as an intern. London holds a Bachelor’s degree in Strategic Communication with a concentration in Public Relations and a minor in General Business Studies from Temple University. She has since also obtained a certificate in Digital Advertising.


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